MHP was the first to introduce a number of value-added products to the Ukrainian market, including its “Lehko!” line of convenience food products and meat snacks, as well as delicacies such as foie gras and its premium “Certified Angus” beef products. MHP has also been a leader in retailing and packaging innovation, such as its branded franchise “Nasha Ryaba” network and the introduction of a new line of gas-packaged chicken products to the market which have extended shelf life. Management believes that these consumer driven innovations address a shifting trend among consumer preferences in Ukraine toward healthier, higher quality and convenient food consumption.