The company in brief
MHP (Myronivsky Hliboproduct) is one of Ukraine’s leading agro-industrial companies. Founded in 1998, the group primarily focuses on rearing chickens, and on producing and selling high-quality chicken products — principally under the “Nasha Ryaba” brand. For the past 8 years the “Nasha Ryaba” brand of chilled chicken has achieved more than 95% brand recognition, enabling it to be sold at a premium over its closest competitor.
MHP is structured in three segments:
- Poultry and Related Operations (production of chilled chicken, frozen chicken, pre-cooked convenience food, sunflower oil).
- Grain Growing Operations (corn, sunflowers, rape, wheat).
- Other Agricultural Operations (sausages, cooked meat, premium fresh beef, foie gras, fruit).
As the leading poultry producer in Ukraine, according to the State Committee on Statistics of Ukraine (SCSU) MHP accounted for approximately 43% of all chicken commercially produced in the country in 2009.
In each week, the group has the capacity to process more than 3,5 million chickens to produce about 27,5 thousand tonnes of meat per month.
MHP is vertically integrated. Our unique and sustainable business model enables us to control costs. On the principle of “if you want something done well, do it yourself” MHP grows its own grain to supply its fodder mills; produces feed for its two breeder farms and four chicken farms; undertakes the entire production cycle, from chicks to mature birds to finished product; distributes in its own more than 430 trucks and sells much of its product through a network of franchised stores.
MHP is the first Ukrainian agro-industrial company to list on the main market of London Stock Exchange.
