Within the period of September 24–October 26 2007 Myronivsky Hliboproduct Company has conducted a Secret Buy from 24th of September till 26th of October.

The purpose of conducting the campaign was to increase credibility of salesmen as well as to maintain the proper level of consumer services quality.

In the course of campaign five visits to the Nasha Ryaba™ retail outlets were paid by promoters, i.e. ‘secret buyers.’ During the first visit salesmen were informed about the campaign; they also gave their written consent for participation in the campaign. During four other visits secret buyers were testing, in particular, the quality of consumer services and sellers’ awareness about the trade mark.

According to the results of the campaign 23 winners-franchisees and best sellers of Na