"Focus" releases ranking of "50 Most Popular Brands"
Brand "Nasha Riaba" got the first place for the second consecutive year in the annual ranking "50 Most Popular Brands” by "Focus" magazine.
Ranking reflects which products the Ukrainians were buying the most during the last year. The participants are market leaders, their positions in the ranking give a clear illustration of consumer preferences in the country.
TM "Nasha Riaba" in comparison to the last year boosted sales by almost UAH 1 billion and reached UAH 4,235 billion. The key event for the brand was the introduction of a stretch-shrink package (SES package) that is a unique to Ukraine.
Second and third places were taken by well-known beer and confectionery brands.